The hope is to drum up sympathy to the cause of opening the last few holdout resorts to snowboarders – as well as to gain plenty of publicity for their own brand. Burton promises to pay $5,000 to the person or crew who submits the best videos of their poaching experiences at one of four skiers only resorts: Deer Valley and Snowbird in Utah, Taos in New Mexico, and Mad River Glen in Vermont. If you recall from a previous blog posted, Taos has already agreed to open up to snowboarding by the end of the season, so picking on them seems a bit unfair. The rest of the resorts, though, are certainly fair game for exposure.
The season is still young, so folks with a decent video camera and a halfway decent plan should pay attention – there’s some money to be made here. Burton has yet to post any videos on their site, so get out there and start filming! The winner could be you!