Ride hit the market with only four board models and a vision - to create a snowboard company "for the people" built upon technical innovation, superior quality and selling the dream. Ride launched an outerwear and street wear line to add to their great product selection, this collection has evolved into a far more technical outerwear line, providing a phenomenal fusion of street fashion and snowboard function known today as Ride Snowboards Outerwear. Ride also started out with bindings under the name Preston where in the early stages they spent late nights hand packing the screw and washer packs for shipment. Ride has had some serious growth over the years and now has blossomed into the fantastic snowboard company you see today.
Ride Snowboard Bindings
Ride's proprietary technology made Ride bindings one of the best-known binding names in the industry. Ride Bindings are the market share leader in aluminum bindings and continually lead the charge of lightweight durability, mobility and response. The Ride Boot program has grown into its own and has become an award-winning collection. Today, with revolutionary design features such as their In2grated Construction with Body Active Intuition Liners, Ride boots are the lightest weight, shortest-length performance boots on the market.
Ride Manufacturing uses state-of-the-art computer technology, aerospace engineering, aircraft-grade tooling and other leading-edge techniques to design, test and manufacture the most advanced snowboards on the market. Ride’s snowboard program continues to design industry-leading snowboards utilizing its Thermal Construction Technology process that features unique performance innovations. Ride also offers great women’s snowboards which are designed and influenced by actual women snowboarders via the Ride women’s collective. The Ride women’s collective take top industry women and have them lend ideas and insights to help Ride better cater to the women’s snowboard designs. You can also find the great attention to detail in the Ride kids snowboard collection which offers a lot of the same great technology for younger snowboarders that need more than just a toy snowboard.
Ride Snowboard Boots
Ride was first known for snowboards then bindings and is now known for their great snowboard boots. Ride snowboard boots have received a solid following over the years boasting great fit and performance all while offering lightweight construction and fashionable designs. Ride snowboard boots are also now offering intuition liners which if you are unfamiliar intuition liners offer some of the most comfortable, warm and supportive liners offered for winter sports. Easily molded these liners will give you a hugged fit that will have you feeling supported and comfortable all day long. For BOA type closure enthusiasts you will be happy to know that Ride snowboard boots are available in both standard BOA and focus BOA. These BOA closures on Ride snowboard boots make it simple and easy to get your desired fit easily and quickly while also making it a breeze to fine tune your fit throughout the day.
Go green with Ride snowboards
You can feel good about buying a Ride snowboard, pair of bindings or snowboard boots as Ride is committed to ensuring they are environmentally friendly in their approach to manufacturing, design and packaging. Ride uses the most minimalistic snowboard packaging; all biodegradable waxes in their snowboards and have full swap die cut bases to ensure they are not filling landfills unnecessarily. Rides Membrain topsheets also do away with more than half the plastic of a standard topsheet all while making the snowboard lighter for the user. All this meshed with many other efforts will have you feeling good about purchasing from Ride snowboards.