K2 Snowboards From Snowboards.com
When a manufacturer of animal cages got a hold of a ski, he had an idea to create a fiberglass ski that would help improve the sport. 50 years later, K2 proudly makes some of the greatest sporting equipment out there. From snowboards to skis, inline skates to snowshoes, the impact that K2 has had in the winter sports world is unprecedented.
K2 was one of the early pioneers of snowboarding and introduced their acclaimed Cinch Series in 2004 which was a rear-entry binding that allowed the rider to slip their foot in. These bindings gave competitors a run for their money...Read More
and sent other manufacturers with similar models scrambling to improve.
By utilizing the K2 Alliance program, K2 Snowboards seeks to unite female boarders of all ages all around the world so that they can enjoy the winter sport they love best with a community of equally enthused snowboarding ladies. K2 Alliance also helps to keep the gals in the riding world up to date on all the latest and greatest in the snowboarding world.
But more importantly, through the K2 Alliance program, which also encompasses K2 Skis, K2 donates a minimum of $50,000 per year to the Breast Cancer Research Foundation. Within the past decade, K2 has donated over $1,000,000 to the charity. If you see the pink ribbon on a K2 product, you’ll know that a portion of the sales is going to fight breast cancer.
K2 backs a lot of pro athletes too which translates well when you want to watch them head out to the snowiest parts of the world to perform incredible and insane feats. K2 proudly sponsors some of the best snowboard films out there. They work with a few production companies including Warren Miller to bring you highlights of your favorite riders jibbing off buildings and trees as well as launching down remote mountains as they blaze a fresh trail in the deepest pow.
K2 Snowboards also likes to heavily promote. Whether it’s through companies like Coors Light or Jack Link’s Beef Jerky, K2 makes sure that they are partnering up with products that will actually benefit the snowboarder like a cold beer made in the snowy Rockies after a long day of riding or some beef jerky as some protein for those long backcountry days when the only tracks in the powder are your own or even when you want a quick snack on the never-ending chairlift heading up the to peak of the mountain.
When you snap your boots in into the bindings atop your K2 Snowboard, you’ll be able to feel the richness of the history and commitment to excellence. From the base to the topsheet, K2 researches, develops and creates some of the best snowboards on the market. With an unbeatable track record on and off the mountain, you’re doing more than riding K2 Snowboards, you’re living the lifestyle.
“K2 Sports is what happens when fun meets science and technology.”